Role
Internal Graphic Designer at Freepik Company
Category
Premium Print Template (A4 Double-Sided)
Industry
Hotel & Resort
Overview
To expand Freepik’s premium Travel & Hospitality library, I designed a double-sided A4 flyer template aimed at luxury resorts, boutique hotels, and curated travel packages. The goal was to create a high-end yet flexible marketing asset that both hospitality professionals and freelance designers could customize with ease.
Challenge
Hospitality flyers often require dense information; amenities, testimonials, and contact details which can quickly overwhelm the layout. The challenge was to present this content clearly while ensuring the design remained visually strong as a thumbnail in a crowded microstock marketplace and neutral enough for wide user adoption.
Solution
The layout was designed to lead with emotion before moving into conversion. A “Golden Hour” color palette with warm orange gradients paired with dark charcoal tones was chosen to evoke summer warmth and premium appeal while maintaining strong readability. The front side uses a split hierarchy, combining an immersive hero image with a bold promotional focal point and a clean amenity grid. The back side shifts toward detail, balancing testimonial-driven social proof with descriptive copy on darker panels to create a refined, editorial feel.
Results
The final template meets Freepik’s Premium standards as a polished, print-ready asset. Organized layers and smart objects allow quick customization, while the neutral grid structure adapts easily to various hospitality themes. Overall, the design transforms complex information into a clear visual narrative that naturally drives attention toward the “Book Now” call to action.
Internal Graphic Designer at Freepik Company
Category
Premium Print Template (A4 Double-Sided)
Industry
Hotel & Resort
Overview
To expand Freepik’s premium Travel & Hospitality library, I designed a double-sided A4 flyer template aimed at luxury resorts, boutique hotels, and curated travel packages. The goal was to create a high-end yet flexible marketing asset that both hospitality professionals and freelance designers could customize with ease.
Challenge
Hospitality flyers often require dense information; amenities, testimonials, and contact details which can quickly overwhelm the layout. The challenge was to present this content clearly while ensuring the design remained visually strong as a thumbnail in a crowded microstock marketplace and neutral enough for wide user adoption.
Solution
The layout was designed to lead with emotion before moving into conversion. A “Golden Hour” color palette with warm orange gradients paired with dark charcoal tones was chosen to evoke summer warmth and premium appeal while maintaining strong readability. The front side uses a split hierarchy, combining an immersive hero image with a bold promotional focal point and a clean amenity grid. The back side shifts toward detail, balancing testimonial-driven social proof with descriptive copy on darker panels to create a refined, editorial feel.
Results
The final template meets Freepik’s Premium standards as a polished, print-ready asset. Organized layers and smart objects allow quick customization, while the neutral grid structure adapts easily to various hospitality themes. Overall, the design transforms complex information into a clear visual narrative that naturally drives attention toward the “Book Now” call to action.
Commissioned by Freepik Company.
