Role
Internal Graphic Designer at Freepik Company
Category
UI, Email Marketing, E-commerce
This project was created to expand Freepik’s premium asset library with a high-conversion Direct-to-Consumer email template for the Food & Beverage industry. The focus was on combining a clean, health-oriented visual style with strong promotional messaging, while keeping the overall look premium and trustworthy.
Challenge
Food-related e-commerce inboxes are extremely competitive. The main challenge was presenting multiple menu items and bold discounts without making the design feel cluttered, aggressive, or low-value. At the same time, the template needed to remain flexible enough for Freepik users to customize quickly and safely.
Solution
The design applies clean UI principles and a green-dominant color palette to communicate freshness and wellness. Bold, modern sans-serif typography ensures strong readability on mobile devices. A modular layout structure allows users to replace images, copy, and pricing without disrupting visual hierarchy. The content follows a Z-pattern reading flow that naturally guides attention from the headline and hero image toward the call-to-action.
Result
The final template is easy to customize. Large promotional messages such as “Up to 50% Off” remain visually refined and non-spammy, helping brands maintain a premium image. Due to its complete UI structure and conversion-focused design, the template was selected as a recommended asset in the “Restaurant & Food Promotion” category.
Internal Graphic Designer at Freepik Company
Category
UI, Email Marketing, E-commerce
Industry
Food & Beverage
OverviewFood & Beverage
This project was created to expand Freepik’s premium asset library with a high-conversion Direct-to-Consumer email template for the Food & Beverage industry. The focus was on combining a clean, health-oriented visual style with strong promotional messaging, while keeping the overall look premium and trustworthy.
Challenge
Food-related e-commerce inboxes are extremely competitive. The main challenge was presenting multiple menu items and bold discounts without making the design feel cluttered, aggressive, or low-value. At the same time, the template needed to remain flexible enough for Freepik users to customize quickly and safely.
Solution
The design applies clean UI principles and a green-dominant color palette to communicate freshness and wellness. Bold, modern sans-serif typography ensures strong readability on mobile devices. A modular layout structure allows users to replace images, copy, and pricing without disrupting visual hierarchy. The content follows a Z-pattern reading flow that naturally guides attention from the headline and hero image toward the call-to-action.
Result
The final template is easy to customize. Large promotional messages such as “Up to 50% Off” remain visually refined and non-spammy, helping brands maintain a premium image. Due to its complete UI structure and conversion-focused design, the template was selected as a recommended asset in the “Restaurant & Food Promotion” category.
Commissioned by Freepik Company.
