Role
Internal Graphic Designer at Freepik Company
Category
Print, Poster, Outdoor
Industry
Education & Cultural Events
Overview
This project was created to commemorate November 20th, Día de la Revolución Mexicana, through a series of customizable posters and flyers. The aim was to provide modern yet respectful visual assets for schools, cultural institutions, and public organizations seeking to highlight Mexican history in a way that feels relevant, dignified, and educational.
Challenge
The main challenge was translating the spirit of the Mexican Revolution into visuals that inspire pride and reflection without glorifying violence. The retro propaganda style required the use of grain and aged textures, yet the assets still needed to remain fully vector-based and easy to edit as stock templates. Another key consideration was inclusive storytelling, moving beyond battle imagery to represent the broader social struggle, including the role of women and civilians.
Solution
I adopted a “Textured Flat Vector” style that combines clean geometric forms with a vintage print feel. Rather than depicting combat, the designs rely on symbolic imagery such as broken chains for freedom, historical cannons as contextual artifacts, and the figure of the Adelita looking forward to represent resilience and hope. A muted interpretation of the Mexican flag colors with brick red, forest green, and warm cream reinforced the historical atmosphere. Period-inspired woodblock typography and separate, non-destructive texture overlays ensured both authenticity and full editability for users.
Results
The collection was well received as a visually strong and culturally sensitive option for historical commemorations. Its nostalgic tone and symbolic approach distinguished it from overly clean vector assets, while the clear hierarchy and flexible layouts made it suitable for educational materials, event promotions, and public announcements.
Internal Graphic Designer at Freepik Company
Category
Print, Poster, Outdoor
Industry
Education & Cultural Events
Overview
This project was created to commemorate November 20th, Día de la Revolución Mexicana, through a series of customizable posters and flyers. The aim was to provide modern yet respectful visual assets for schools, cultural institutions, and public organizations seeking to highlight Mexican history in a way that feels relevant, dignified, and educational.
Challenge
The main challenge was translating the spirit of the Mexican Revolution into visuals that inspire pride and reflection without glorifying violence. The retro propaganda style required the use of grain and aged textures, yet the assets still needed to remain fully vector-based and easy to edit as stock templates. Another key consideration was inclusive storytelling, moving beyond battle imagery to represent the broader social struggle, including the role of women and civilians.
Solution
I adopted a “Textured Flat Vector” style that combines clean geometric forms with a vintage print feel. Rather than depicting combat, the designs rely on symbolic imagery such as broken chains for freedom, historical cannons as contextual artifacts, and the figure of the Adelita looking forward to represent resilience and hope. A muted interpretation of the Mexican flag colors with brick red, forest green, and warm cream reinforced the historical atmosphere. Period-inspired woodblock typography and separate, non-destructive texture overlays ensured both authenticity and full editability for users.
Results
The collection was well received as a visually strong and culturally sensitive option for historical commemorations. Its nostalgic tone and symbolic approach distinguished it from overly clean vector assets, while the clear hierarchy and flexible layouts made it suitable for educational materials, event promotions, and public announcements.
Commissioned by Freepik Company.
