This series was created to refresh Halloween visuals that previously felt generic and lacked a consistent atmosphere. Earlier materials didn’t convey a clear mood, making it difficult for brands to use them as cohesive assets across campaigns.
The objective was to build a unified visual world of playful, spooky, and bold while keeping every scene readable at a glance. Each illustration uses strong silhouettes, warm–cold color contrast, and simple character shapes to express classic Halloween themes without overwhelming detail.
By repeating key elements such as full moons, bats, gravestones, ghosts, and stylized shadows, the set forms a connected narrative suitable for posters, social media, and event materials. The result is a clear, engaging visual system that captures the spirit of Halloween and works effortlessly across different formats.
The objective was to build a unified visual world of playful, spooky, and bold while keeping every scene readable at a glance. Each illustration uses strong silhouettes, warm–cold color contrast, and simple character shapes to express classic Halloween themes without overwhelming detail.
By repeating key elements such as full moons, bats, gravestones, ghosts, and stylized shadows, the set forms a connected narrative suitable for posters, social media, and event materials. The result is a clear, engaging visual system that captures the spirit of Halloween and works effortlessly across different formats.
Commissioned by Inmagine Group (123RF).
