Role
Internal Graphic Designer at Freepik Company
Category
Print, Poster, Outdoor
Industry
Creative Agency, Startup
Overview
To expand Freepik’s premium asset library, I designed a series of promotional poster templates for Mindspark, a fictional creative company. The goal was to deliver high-end marketing visuals that feel distinctive and agency-driven, while remaining flexible enough to function as reusable stock assets for digital agencies and freelancers.
Challenge
The key challenge was balancing strong visual character with broad usability. The designs needed to avoid the generic look often associated with stock templates, while still remaining adaptable to different industries. At the same time, complex compositions had to be translated into clean, user-friendly source files. Building a consistent brand narrative for Mindspark across multiple posters without visual repetition was also essential.
Solution
I adopted a “Structured Chaos” approach, blending expressive abstract geometry with a disciplined grid system. A bold sans-serif typographic style and geometric forms defined Mindspark’s visual identity. The layouts were designed modularly, allowing content to be added or removed without compromising balance or hierarchy.
Results
The final collection established a distinctive and cohesive visual identity for Mindspark, offering a refined alternative to conventional corporate poster templates. The template system proved intuitive and robust, enabling users to customize content without breaking the design’s structure or color harmony. As a result, the project successfully enriched Freepik’s library with contemporary, agency-style assets that remain highly adaptable for real-world use.
Internal Graphic Designer at Freepik Company
Category
Print, Poster, Outdoor
Industry
Creative Agency, Startup
Overview
To expand Freepik’s premium asset library, I designed a series of promotional poster templates for Mindspark, a fictional creative company. The goal was to deliver high-end marketing visuals that feel distinctive and agency-driven, while remaining flexible enough to function as reusable stock assets for digital agencies and freelancers.
Challenge
The key challenge was balancing strong visual character with broad usability. The designs needed to avoid the generic look often associated with stock templates, while still remaining adaptable to different industries. At the same time, complex compositions had to be translated into clean, user-friendly source files. Building a consistent brand narrative for Mindspark across multiple posters without visual repetition was also essential.
Solution
I adopted a “Structured Chaos” approach, blending expressive abstract geometry with a disciplined grid system. A bold sans-serif typographic style and geometric forms defined Mindspark’s visual identity. The layouts were designed modularly, allowing content to be added or removed without compromising balance or hierarchy.
Results
The final collection established a distinctive and cohesive visual identity for Mindspark, offering a refined alternative to conventional corporate poster templates. The template system proved intuitive and robust, enabling users to customize content without breaking the design’s structure or color harmony. As a result, the project successfully enriched Freepik’s library with contemporary, agency-style assets that remain highly adaptable for real-world use.
Commissined by Freepik Company.
