These illustrations explore the everyday joy of gaming through two distinct characters, each immersed in their own playful world. The concept highlights how video games connect people across ages, habits, and personalities.
A communication challenge often emerges when gaming is portrayed too generically; the human side of the experience becomes overshadowed by the technology itself. This project answers that issue by focusing on relatable gestures, expressive reactions, and small storytelling elements, spilled drinks, scattered snacks, floating icons, and classic game symbols.
The objective centered on presenting gaming as a personal, emotional activity rather than a flat, mechanical pastime. Vibrant palettes, rounded shapes, and layered UI-style elements guide attention toward the player’s engagement and mood. Through these choices, the designs convey warmth, humor, and immersion, delivering a clear narrative about how games shape moments of relaxation and excitement in everyday life.
A communication challenge often emerges when gaming is portrayed too generically; the human side of the experience becomes overshadowed by the technology itself. This project answers that issue by focusing on relatable gestures, expressive reactions, and small storytelling elements, spilled drinks, scattered snacks, floating icons, and classic game symbols.
The objective centered on presenting gaming as a personal, emotional activity rather than a flat, mechanical pastime. Vibrant palettes, rounded shapes, and layered UI-style elements guide attention toward the player’s engagement and mood. Through these choices, the designs convey warmth, humor, and immersion, delivering a clear narrative about how games shape moments of relaxation and excitement in everyday life.
Commissioned by Freepik Company.
