Role
Internal Graphic Designer at Freepik Company
Category
UI, Print, Poster, Outdoor Ad
Industry
Creative Agency, Marketing & Design Services
Overview
In a highly competitive creative market, agencies need visual systems that feel polished and consistent across every touchpoint. Freepik Company tasked me with designing a unified branding kit for the Creative Agency category, spanning digital hero pages and physical outdoor advertising. The goal was to deliver a template set that communicates professionalism, innovation, and contemporary creative confidence.
Challenge
The core challenge was maintaining strong cross-media consistency. The same visual identity had to function across two very different contexts: interactive hero pages that support detailed storytelling, and outdoor posters that rely on instant impact and long-distance readability. At the same time, the target users were designers and creative agencies themselves, which demanded a “design-for-designers” approach that felt current and avoided generic corporate visuals.
Solution
I developed a Bold Modernism concept built on oversized sans-serif typography and confident use of negative space. For the hero pages, attention was driven by large, left-aligned headlines balanced with abstract visuals or team photography, supported by clean navigation and high-contrast calls to action. Asymmetrical layouts were used to convey flexibility and creative energy. For outdoor posters, the design was distilled to its essentials, focusing on strong typography, a single key visual, and clear branding. Bold color choices ensured clarity and impact at scale in busy public environments.
Results
The project delivered a cohesive and versatile template system that works seamlessly online and offline. Users can deploy both assets as a unified campaign, maintaining brand consistency across media. The web templates align with standard grid systems for easy development, while the print designs are production-ready for large-format output. Overall, the set filled a gap in Freepik’s library for premium, high-end agency branding, helping users elevate the perceived value of their services.
Internal Graphic Designer at Freepik Company
Category
UI, Print, Poster, Outdoor Ad
Industry
Creative Agency, Marketing & Design Services
Overview
In a highly competitive creative market, agencies need visual systems that feel polished and consistent across every touchpoint. Freepik Company tasked me with designing a unified branding kit for the Creative Agency category, spanning digital hero pages and physical outdoor advertising. The goal was to deliver a template set that communicates professionalism, innovation, and contemporary creative confidence.
Challenge
The core challenge was maintaining strong cross-media consistency. The same visual identity had to function across two very different contexts: interactive hero pages that support detailed storytelling, and outdoor posters that rely on instant impact and long-distance readability. At the same time, the target users were designers and creative agencies themselves, which demanded a “design-for-designers” approach that felt current and avoided generic corporate visuals.
Solution
I developed a Bold Modernism concept built on oversized sans-serif typography and confident use of negative space. For the hero pages, attention was driven by large, left-aligned headlines balanced with abstract visuals or team photography, supported by clean navigation and high-contrast calls to action. Asymmetrical layouts were used to convey flexibility and creative energy. For outdoor posters, the design was distilled to its essentials, focusing on strong typography, a single key visual, and clear branding. Bold color choices ensured clarity and impact at scale in busy public environments.
Results
The project delivered a cohesive and versatile template system that works seamlessly online and offline. Users can deploy both assets as a unified campaign, maintaining brand consistency across media. The web templates align with standard grid systems for easy development, while the print designs are production-ready for large-format output. Overall, the set filled a gap in Freepik’s library for premium, high-end agency branding, helping users elevate the perceived value of their services.
Commissioned by Freepik Company.
