Role
Internal Graphic Designer at Freepik Company
Category
Instagram Post & Stories, Static Ads
Industry
Entertainment
Overview
As part of Freepik Company’s seasonal content strategy, the internal team developed a premium visual collection for the New Year 2025 campaign. The objective was to deliver a cohesive set of Instagram Post and Story templates that could be used instantly by event organizers, club owners, and hospitality brands. The collection adopts a “Realistic 3D Luxury” aesthetic, positioning the assets as ready-to-use, high-end promotional materials for New Year’s Eve events.
Challenge
The New Year category on Freepik is highly saturated, dominated by flat and vector-based visuals, making differentiation a key challenge. At the same time, realistic 3D elements such as metallic gold textures and dramatic lighting often reduce editability for users. Another critical constraint was maintaining visual continuity across square post formats and vertical story formats, enabling users to run unified social media campaigns without visual breaks.
Solution
I introduced a “Realistic Glamour” concept built around 3D-rendered elements, including disco balls, fireworks, gold ribbons, and a slot-machine countdown motif. These assets featured sharp metallic finishes and glossy lighting to convey exclusivity while remaining visually striking in crowded feeds. A dark, black-dominant background with gold confetti was used to create strong contrast, ensuring legibility on mobile screens. The layouts were designed modularly to support different campaign needs, from promotional pricing and CTAs, to informational artist line-ups, and visually bold teaser content. Typography played a central role: a bold serif typeface with a gold bevel treatment was applied non-destructively, allowing users to fully edit text without compromising the luxury look.
Results
After launch, the New Year 2025 Realistic collection entered Freepik’s “Trending Assets” list within the first week, generating thousands of downloads globally. User behavior showed strong cross-format adoption, with post template downloads frequently followed by story template downloads, confirming the effectiveness of the unified design system. The neutral yet premium visual language also proved versatile, with the assets used by a wide range of clients, from music event promoters to luxury hotels, reinforcing their commercial value across industries.
Internal Graphic Designer at Freepik Company
Category
Instagram Post & Stories, Static Ads
Industry
Entertainment
Overview
As part of Freepik Company’s seasonal content strategy, the internal team developed a premium visual collection for the New Year 2025 campaign. The objective was to deliver a cohesive set of Instagram Post and Story templates that could be used instantly by event organizers, club owners, and hospitality brands. The collection adopts a “Realistic 3D Luxury” aesthetic, positioning the assets as ready-to-use, high-end promotional materials for New Year’s Eve events.
Challenge
The New Year category on Freepik is highly saturated, dominated by flat and vector-based visuals, making differentiation a key challenge. At the same time, realistic 3D elements such as metallic gold textures and dramatic lighting often reduce editability for users. Another critical constraint was maintaining visual continuity across square post formats and vertical story formats, enabling users to run unified social media campaigns without visual breaks.
Solution
I introduced a “Realistic Glamour” concept built around 3D-rendered elements, including disco balls, fireworks, gold ribbons, and a slot-machine countdown motif. These assets featured sharp metallic finishes and glossy lighting to convey exclusivity while remaining visually striking in crowded feeds. A dark, black-dominant background with gold confetti was used to create strong contrast, ensuring legibility on mobile screens. The layouts were designed modularly to support different campaign needs, from promotional pricing and CTAs, to informational artist line-ups, and visually bold teaser content. Typography played a central role: a bold serif typeface with a gold bevel treatment was applied non-destructively, allowing users to fully edit text without compromising the luxury look.
Results
After launch, the New Year 2025 Realistic collection entered Freepik’s “Trending Assets” list within the first week, generating thousands of downloads globally. User behavior showed strong cross-format adoption, with post template downloads frequently followed by story template downloads, confirming the effectiveness of the unified design system. The neutral yet premium visual language also proved versatile, with the assets used by a wide range of clients, from music event promoters to luxury hotels, reinforcing their commercial value across industries.
Commissioned by Freepik Company.
