Role
Internal Graphic Designer at Freepik Company
Category
Digital Banners, Static Ads
Industry
Creative Agency, Marketing Agency, Startup
Overview
To respond to the rising demand for 3D-driven visuals in digital marketing, I designed a series of web banner templates for Next Flow, a fictional social media automation brand. The objective was to create high-impact yet fully editable assets for tech startups and marketing agencies promoting audience growth services, combining a modern look with an approachable tone.
Challenge
The main challenge was translating abstract concepts such as automation, virality, and growth into clear visuals without relying on generic charts or stock imagery. The rich nature of 3D rendering also risked reducing text legibility if not carefully controlled. Additionally, the visual tone needed to avoid the cold, overly technical feel common in SaaS branding, making automation appear friendly and accessible.
Solution
I introduced a “Playful 3D” direction built around soft forms, vibrant colors, and clear visual metaphors. Abstract ideas were represented through tangible 3D objects, such as a rocket for instant growth, a robot hand for automation, and everyday items to suggest ease of use. A split-layout system separated bold typography on clean gradients from the 3D hero elements, ensuring clarity and focus. The claymorphism rendering style, paired with electric purple–blue gradients and bright yellow highlights, reinforced a tech-forward yet welcoming aesthetic.
Results
The Next Flow banner series successfully delivered a fresh visual language for SaaS marketing assets. Complex service benefits became instantly understandable through strong iconography and clear hierarchy. The added depth of 3D elements increased visual engagement in crowded feeds, while the modular structure kept the templates flexible and easy to customize without losing their premium appearance.
Internal Graphic Designer at Freepik Company
Category
Digital Banners, Static Ads
Industry
Creative Agency, Marketing Agency, Startup
Overview
To respond to the rising demand for 3D-driven visuals in digital marketing, I designed a series of web banner templates for Next Flow, a fictional social media automation brand. The objective was to create high-impact yet fully editable assets for tech startups and marketing agencies promoting audience growth services, combining a modern look with an approachable tone.
Challenge
The main challenge was translating abstract concepts such as automation, virality, and growth into clear visuals without relying on generic charts or stock imagery. The rich nature of 3D rendering also risked reducing text legibility if not carefully controlled. Additionally, the visual tone needed to avoid the cold, overly technical feel common in SaaS branding, making automation appear friendly and accessible.
Solution
I introduced a “Playful 3D” direction built around soft forms, vibrant colors, and clear visual metaphors. Abstract ideas were represented through tangible 3D objects, such as a rocket for instant growth, a robot hand for automation, and everyday items to suggest ease of use. A split-layout system separated bold typography on clean gradients from the 3D hero elements, ensuring clarity and focus. The claymorphism rendering style, paired with electric purple–blue gradients and bright yellow highlights, reinforced a tech-forward yet welcoming aesthetic.
Results
The Next Flow banner series successfully delivered a fresh visual language for SaaS marketing assets. Complex service benefits became instantly understandable through strong iconography and clear hierarchy. The added depth of 3D elements increased visual engagement in crowded feeds, while the modular structure kept the templates flexible and easy to customize without losing their premium appearance.
Commissioned by Freepik Company.
