Role
Internal Graphic Designer at Freepik Company
Category
Point of Purchase (POP), Promotional Design, Print Design
Industry
Retail & Shop
Overview
To help modernize Freepik’s retail asset collection, I designed a high-energy Point of Purchase poster targeting Gen Z and Millennial audiences. The objective was to create a promotional template that feels bold, digital-first, and culturally relevant, moving away from generic sale signage.
Challenge
Most retail sale posters blend into the background due to overused visual patterns. The challenge was to create a sense of urgency and excitement without falling into a cheap or spammy look, while remaining strong enough to stop attention both in physical retail spaces and on social feeds.
Solution
The design adopts a Neo-Retro and glitch-inspired aesthetic to deliver instant visual impact. A dark blue grid background combined with wireframe globe elements references 90s and Y2K internet culture, tapping into current nostalgia trends. Typography is built around contrast and hierarchy, pairing a large 3D-extruded headline with pixel-style supporting text to reinforce the digital tone. Electric gradients with acid green, neon pink, and deep violet replace standard sale colors, amplifying contrast and pulling focus directly to the “80% OFF” message.
Results
The final poster delivers a bold, trend-driven asset that expands Freepik’s retail offering. It clearly differentiates itself from traditional sale templates, while its modular structure allows users to easily adjust discounts and URLs without disrupting the overall composition. The design successfully translates the urgency of a flash sale into a visual experience that feels more like a digital event than a standard promotion.
Internal Graphic Designer at Freepik Company
Category
Point of Purchase (POP), Promotional Design, Print Design
Industry
Retail & Shop
Overview
To help modernize Freepik’s retail asset collection, I designed a high-energy Point of Purchase poster targeting Gen Z and Millennial audiences. The objective was to create a promotional template that feels bold, digital-first, and culturally relevant, moving away from generic sale signage.
Challenge
Most retail sale posters blend into the background due to overused visual patterns. The challenge was to create a sense of urgency and excitement without falling into a cheap or spammy look, while remaining strong enough to stop attention both in physical retail spaces and on social feeds.
Solution
The design adopts a Neo-Retro and glitch-inspired aesthetic to deliver instant visual impact. A dark blue grid background combined with wireframe globe elements references 90s and Y2K internet culture, tapping into current nostalgia trends. Typography is built around contrast and hierarchy, pairing a large 3D-extruded headline with pixel-style supporting text to reinforce the digital tone. Electric gradients with acid green, neon pink, and deep violet replace standard sale colors, amplifying contrast and pulling focus directly to the “80% OFF” message.
Results
The final poster delivers a bold, trend-driven asset that expands Freepik’s retail offering. It clearly differentiates itself from traditional sale templates, while its modular structure allows users to easily adjust discounts and URLs without disrupting the overall composition. The design successfully translates the urgency of a flash sale into a visual experience that feels more like a digital event than a standard promotion.
Commissioned by Freepik Company.
