Role
Internal Graphic Designer at Freepik Company
Category
Static Ad, Meta Ad, Sosial Media ad
Industry
Nutritious Snack
Overview
This visual asset collection was specifically designed for a performance marketing campaign within the Meta ecosystem (Instagram & Facebook) for the Carnivore Snax brand. The project focuses on creating ad creatives that combine premium fitness aesthetics with persuasive visual communication tactics. The goal is to create scroll-stopping visuals that communicate the promotional message with absolute clarity and directly prompt the audience to make a purchase.
Challenge
In the highly saturated Meta feed, users scroll through their screens at a rapid pace. Carnivore Snax’s target audiences are athletes, fitness enthusiasts, and those on specific diets has a high level of ad blindness toward standard food advertisements. The primary challenge was to design static visuals that not only grab attention within the first 1-2 seconds but also sharply convey the product's entire selling point without requiring additional context or lengthy caption text.
Solution
Taking a fundamental advertising approach focused on message clarity and business outcomes, I designed this visual execution with the following strategies.
Designed two static visual variations to test which psychological angle triggers the best response and drives the most clicks. Variation 1 (Action-Focused): Highlights the intensity of physical training (battle ropes) to build a product association with maximum energy and performance. Variation 2 (Consumption-Focused): Spotlights the moment of product consumption featuring a smiling model, emphasizing flavor satisfaction and texture.
Utilized a straightforward typographic hierarchy ("REAL MEAT. REAL SALT. UNREAL FLAVOR.") to ensure the audience immediately understands the message. The addition of specific data, "2,100,000+ bags sold," was strategically placed as a massive trust signal to instantly eliminate buyer hesitation.
Integrated a solid red "SHOP ALL SNAX" button within the image, providing a prominent visual cue to guide the audience straight to a click without confusion.
Results
This design execution was engineered to create a solid alignment between Advertising, Marketing, and Branding. The Ads was executed on the principles of objective communication, rather than pure aesthetics. The combination of visuals with high stopping power and concise copywriting ensures the main offer is instantly understood by the audience as they scroll rapidly through their feed.
These visual assets equip the marketing team with ready to test creative materials within the Meta ecosystem. The use of prominent social proof and a straightforward information layout is strategically positioned to build audience trust and stimulate click actions.
These also demonstrate that direct response advertising can still be executed with high visual standards. Even though the goal is to trigger a quick response, Carnivore Snax's visual identity is maintained, ensuring the promotional message does not compromise the brand's premium impression.
Internal Graphic Designer at Freepik Company
Category
Static Ad, Meta Ad, Sosial Media ad
Industry
Nutritious Snack
Overview
This visual asset collection was specifically designed for a performance marketing campaign within the Meta ecosystem (Instagram & Facebook) for the Carnivore Snax brand. The project focuses on creating ad creatives that combine premium fitness aesthetics with persuasive visual communication tactics. The goal is to create scroll-stopping visuals that communicate the promotional message with absolute clarity and directly prompt the audience to make a purchase.
Challenge
In the highly saturated Meta feed, users scroll through their screens at a rapid pace. Carnivore Snax’s target audiences are athletes, fitness enthusiasts, and those on specific diets has a high level of ad blindness toward standard food advertisements. The primary challenge was to design static visuals that not only grab attention within the first 1-2 seconds but also sharply convey the product's entire selling point without requiring additional context or lengthy caption text.
Solution
Taking a fundamental advertising approach focused on message clarity and business outcomes, I designed this visual execution with the following strategies.
Designed two static visual variations to test which psychological angle triggers the best response and drives the most clicks. Variation 1 (Action-Focused): Highlights the intensity of physical training (battle ropes) to build a product association with maximum energy and performance. Variation 2 (Consumption-Focused): Spotlights the moment of product consumption featuring a smiling model, emphasizing flavor satisfaction and texture.
Utilized a straightforward typographic hierarchy ("REAL MEAT. REAL SALT. UNREAL FLAVOR.") to ensure the audience immediately understands the message. The addition of specific data, "2,100,000+ bags sold," was strategically placed as a massive trust signal to instantly eliminate buyer hesitation.
Integrated a solid red "SHOP ALL SNAX" button within the image, providing a prominent visual cue to guide the audience straight to a click without confusion.
Results
This design execution was engineered to create a solid alignment between Advertising, Marketing, and Branding. The Ads was executed on the principles of objective communication, rather than pure aesthetics. The combination of visuals with high stopping power and concise copywriting ensures the main offer is instantly understood by the audience as they scroll rapidly through their feed.
These visual assets equip the marketing team with ready to test creative materials within the Meta ecosystem. The use of prominent social proof and a straightforward information layout is strategically positioned to build audience trust and stimulate click actions.
These also demonstrate that direct response advertising can still be executed with high visual standards. Even though the goal is to trigger a quick response, Carnivore Snax's visual identity is maintained, ensuring the promotional message does not compromise the brand's premium impression.
Designed for Carnivore Snax.
These static ads are only for design draft and unpublished.
These static ads are only for design draft and unpublished.
